Initial Public Offering
Initial Public Offering
UAE / KSA
UAE / KSA
Reels
Reels
Client
Americana Restaurants
2022
Influencers
+4 more
+4 more
Views
3.2M
3.2M
Engagements
1.7K
1.7K
Reach
2.4M
2.4M
Engagement Rate
7.08%
7.08%
Challenge
Americana Restaurants was one of the very few companies to do a dual listing IPO in the MENA region, listing their shares in both ADX and the Saudi Exchange while allowing investors to trade in both AED and SAR currency. What does this mean for retail investors though and what does it mean for Americana Restaurants? As the MENA region is not familiar with Dual Listing IPO’s, Imfluence came in to help them with generating awareness and education on what is a dual listing and driving consideration.
Americana Restaurants was one of the very few companies to do a dual listing IPO in the MENA region, listing their shares in both ADX and the Saudi Exchange while allowing investors to trade in both AED and SAR currency. What does this mean for retail investors though and what does it mean for Americana Restaurants? As the MENA region is not familiar with Dual Listing IPO’s, Imfluence came in to help them with generating awareness and education on what is a dual listing and driving consideration.
Solution
By using influencers as a touchpoint, Imfluence was able to help educate millions of Emiratis & Saudis on what a dual listing is and showcase the potential offerings and opportunities a dual listing offers.
By using influencers as a touchpoint, Imfluence was able to help educate millions of Emiratis & Saudis on what a dual listing is and showcase the potential offerings and opportunities a dual listing offers.
Discover more
Sharjah Entrepreneurship Festival
Sharjah Entrepreneurship Festival
Sharjah, UAE
Sharjah, UAE
Reels
Reels