Initial Public Offering

Initial Public Offering

UAE / KSA

UAE / KSA

Reels

Reels

Client

Americana Restaurants

2022

Influencers

+4 more

+4 more

Views

3.2M

3.2M

Engagements

1.7K

1.7K

Reach

2.4M

2.4M

Engagement Rate

7.08%

7.08%

Challenge

Americana Restaurants was one of the very few companies to do a dual listing IPO in the MENA region, listing their shares in both ADX and the Saudi Exchange while allowing investors to trade in both AED and SAR currency. What does this mean for retail investors though and what does it mean for Americana Restaurants? As the MENA region is not familiar with Dual Listing IPO’s, Imfluence came in to help them with generating awareness and education on what is a dual listing and driving consideration.

Americana Restaurants was one of the very few companies to do a dual listing IPO in the MENA region, listing their shares in both ADX and the Saudi Exchange while allowing investors to trade in both AED and SAR currency. What does this mean for retail investors though and what does it mean for Americana Restaurants? As the MENA region is not familiar with Dual Listing IPO’s, Imfluence came in to help them with generating awareness and education on what is a dual listing and driving consideration.

Solution

By using influencers as a touchpoint, Imfluence was able to help educate millions of Emiratis & Saudis on what a dual listing is and showcase the potential offerings and opportunities a dual listing offers.

By using influencers as a touchpoint, Imfluence was able to help educate millions of Emiratis & Saudis on what a dual listing is and showcase the potential offerings and opportunities a dual listing offers.

Discover more

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Rebranding Campaign

Rebranding Campaign

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Always-On Influencer Marketing

Always-On Influencer Marketing

KSA

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Visit Hatta

Visit Hatta

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Dubai, UAE

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Reels

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Financial Literacy

Dubai, UAE

Dubai, UAE

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Reels

Humanizing Corporate Comms

Humanizing Corporate Comms

Abu Dhabi, UAE

Abu Dhabi, UAE

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Reels

Online Ordering Campaign

Online Ordering Campaign

Dubai, UAE

Dubai, UAE

Reels

Reels

Shark Tank Launch

Shark Tank Launch

Dubai, UAE

Dubai, UAE

Reels

Reels

Loyalty Program Launch

Loyalty Program Launch

KSA

KSA

Reels

Reels

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