The UAE has just rolled out a mandatory Advertiser Permit for anyone posting promotional content-paid or unpaid-on social media. This is a big step toward making influencer marketing more professional, credible, and trustworthy.

And yes, it applies to you if you’re promoting any product or service on your Instagram, TikTok, YouTube, or any other platform.

👀 Who Needs This Permit?

• Creators & Influencers (18+) – If you promote third-party products or services, even casually, you’ll need it.

• UAE Citizens & Residents – You get a free 1-year renewable permit, with fees waived for the first 3 years.

• Visiting Creators – You’ll need a Visitor Advertiser Permit through a UAE agency (valid for 3 months, renewable).

• Exemptions – Promoting your own business doesn’t require the permit. Minors under 18 in educational or cultural content are also exempt.

✅ What You’ll Need to Do

• Clearly display your permit number on your social media profiles.

• Only use registered accounts tied to your permit for promotional content.

• Be cautious about what you promote-no vague, misleading brands.

• If you’re in finance, health, or other regulated sectors, expect extra pre-approvals.

⚠️ What Happens If You Don’t Get It?

Non-compliance = fines up to AED 50,000, removal of content, or even account suspension.

This isn’t optional. It’s the law.

🌍 Why This Matters for Creators & Brands

• Boosts your credibility → Brands and agencies know you’re legit.

• Safer partnerships → Everyone works under the same legal framework.

• More opportunities → Especially in regulated industries that now require compliance.

💡 How Imfluence Can Help You

This new permit ties directly into setting up your trade license and VAT registration-and that’s where creators and small businesses often get stuck.

At Imfluence, we help creators and influencers with:

👉 Setting up your trade license (so you operate as a proper business)

👉 Handling your VAT registration (so you stay compliant with UAE tax laws)

👉 Applying for and securing your Advertiser Permit hassle-free

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🚀 Ready to Stay Ahead?

Don’t wait until you’re fined. The permit is mandatory now-and compliance will separate serious creators from hobbyists.

👉 Reach out to our team at Imfluence today and we’ll walk you through every step: trade license, VAT, and the new permit-so you can focus on creating, while we handle the paperwork.

📩 Contact us now at support@imfluence.ae and let’s get your setup sorted.